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~type_genre:"Collection of articles written by one author"
~subject:"Competitive strategy"
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Strategic marketing and innovation
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803913
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The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
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2015
Persistent link: https://www.econbiz.de/10011308711
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