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~subject:"Beziehungsmarketing"
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Search: "International journal of electronic commerce : IJEC"
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Beziehungsmarketing
Consumer behaviour
89
Konsumentenverhalten
89
Online retailing
72
Online-Handel
72
E-commerce
66
Electronic Commerce
66
Social Web
65
Social web
65
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41
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41
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27
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27
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25
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21
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21
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Retail trade
19
Viral marketing
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Virales Marketing
19
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17
Empirical method
17
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17
Werbewirkung
17
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16
Vertrauen
16
Game theory
13
Personalisierung
13
Personalization
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Preismanagement
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Pricing strategy
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Spieltheorie
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Internet
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Soziales Netzwerk
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International journal of electronic commerce : IJEC
27
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All
ECONIS (ZBW)
27
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1
The effects of apologies for service failures in the global online retail
Sengupta, Sanchayan
;
Ray, Daniel
;
Trendel, Olivier
;
Van …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 419-445
Persistent link: https://www.econbiz.de/10011884544
Saved in:
2
Configuring retail fulfillment processes for omni-channel customer steering
Wollenburg, Johannes
;
Holzapfel, Andreas
;
Hübner, Alexander
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 540-575
Persistent link: https://www.econbiz.de/10011932690
Saved in:
3
Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty
Chen, Lin
;
Nan, Guofang
;
Li, Minqiang
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 576-608
Persistent link: https://www.econbiz.de/10011932699
Saved in:
4
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
5
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
6
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
7
Customer channel migration and firm choice : the effects of cross-channel competition
Li, Jing
;
Konuş, Umut
;
Langerak, Fred
;
Weggeman, …
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 8-42
Persistent link: https://www.econbiz.de/10011654506
Saved in:
8
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
9
Do customers identify with our website? : the effects of website identification on repeat purchase intention
King, Ruth C.
;
Schilhavy, Richard A. M.
;
Chowa, Charles
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10011497351
Saved in:
10
How customer expectations become adjusted after purchase
Lin, Chinho
;
Lekhawipat, Watcharee
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10011550928
Saved in:
11
Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10010391419
Saved in:
12
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
13
Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
;
Cuthbertson, Richard
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
Saved in:
14
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
15
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
16
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
17
Effects of companies' responses to consumer criticism in social media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
Saved in:
18
Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna
;
Gammoh, Bashar S.
;
Zhang, Lixuan
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
Saved in:
19
Identifying implicit and explicit relationships through user activities in social media
Yang, Christopher C.
;
Tang, Xuning
;
Dai, Qizhi
;
Yang, …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 73-96
Persistent link: https://www.econbiz.de/10010247639
Saved in:
20
From accuracy to diversity in product recommendations : relationship between diversity and customer retention
Park, Sung-hyuk
;
Han, Sang Pil
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010247643
Saved in:
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