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Search: "International journal of technology marketing : IJTMkt"
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International journal of technology marketing : IJTMkt
558
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ECONIS (ZBW)
376
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181
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1
Special issue on: technology marketing in tourism and hospitality
Fotiadis, Anestis K.
(
ed.
);
Huan, Tzung-cheng
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013486191
Saved in:
2
Consumer repurchase intention of smart wearable devices : an extension of the technology integration model
Zalfa Laili Hamzah
;
Muhammad Waqas
;
Rohayu Binti Rahman
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 78-98
Persistent link: https://www.econbiz.de/10013503847
Saved in:
3
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
4
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
5
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
6
Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi
;
Dean, David
;
Mohd Suki, Norazah
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
Saved in:
7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Scientometrics of sustainable consumer behaviour : a 37-year (1984-2021) study
Vijay, Vihas
;
Arumbi Saravanan, Sathish
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 409-428
Persistent link: https://www.econbiz.de/10014428127
Saved in:
9
Really-new services and perceived risk : the effect of regulatory focus
Savas-Hall, Selen
;
Koku, Paul Sergius
;
Hall, Justin R.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014428130
Saved in:
10
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
11
The impact of implementing chatbot on customer visit intention : application for hotel management
Nguyen Thi Khanh Chi
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10014310264
Saved in:
12
Consumer response towards e-retailing of perishable agriculture commodities
Srivastava, Gautam
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 166-187
Persistent link: https://www.econbiz.de/10014310268
Saved in:
13
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
14
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
15
How customers perceive voice shopping and its potential uses
Nasr, Rana Salah
;
El-Deeb, Sara
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10014310322
Saved in:
16
Investigating the importance of big data use in the customer relationship management context
Hassine, Marwa Ben
;
Youssef, Afef Ben
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014310326
Saved in:
17
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
18
Internet of things technologies in developing countries - a holistic view of consumer adoption behaviour
Yasmin, Imrana
;
Akhter, Mily
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 316-345
Persistent link: https://www.econbiz.de/10014310331
Saved in:
19
Support the creation of appropriate tourism offers by finding a model, using machine learning algorithms, to forecast spending by tourists
Ktona, Ana
;
Muça, Etleva
;
Çollaku, Denada
;
Shahini, Irena
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013503832
Saved in:
20
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
21
Big data analytics on location-based social networks for knowledge generation in tourism : the case of Crete Island
Vassakis, Konstantinos
;
Petrakēs, Emmanuēl
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 99-123
Persistent link: https://www.econbiz.de/10013503852
Saved in:
22
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
23
Special issue on: innovative technologies in the era of digital marketing and e-commerce
Nanos, Ioannis
(
ed.
);
Tsipoulanidis, Alexander
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013258214
Saved in:
24
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
25
The effectiveness of post vividness and interactivity on influencer marketing : do they differ between macro and micro influencers?
Yurika, Novia
;
Hartanto, Suryan
;
Darmawan, Winna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 220-245
Persistent link: https://www.econbiz.de/10013359073
Saved in:
26
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
27
Piloting a digital maturity model for smart destinations
Imboden, Alain
;
Grèzes-Bürcher, Sandra
;
Fumeaux, Dominique
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10013485844
Saved in:
28
Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.
;
Christou, Evangelos
;
Shin, Donghee
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
Saved in:
29
Same same but different : the destination image of Dubai and Abu Dhabi on YouTube
Williams, Russell Blair
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10013486069
Saved in:
30
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
31
SECI model questionnaire validation for hospitality establishments
Avdimiotis, Spyros
;
Kilipiris, Fotis
;
Tragouda, Andreanna
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 370-385
Persistent link: https://www.econbiz.de/10013486084
Saved in:
32
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
Saved in:
33
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
34
The dialogue between tradition and modernity : exploring creative cultural tourism design in the 'internet plus' era
Zong, Yuanyuan
;
Dai, You-Yu
;
Wu, Tianyu
;
Bu, Danwei
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10013486149
Saved in:
35
The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Shaizatulaqma Kamalul Ariffin
;
Lim, Khor Teik
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013258224
Saved in:
36
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
Saved in:
37
Factors influencing purchase intention of smartphone : a case of Gen Z Malaysian consumers
Tan, Wai Hong
;
Kamarudin, Diyana
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 50-70
Persistent link: https://www.econbiz.de/10013258234
Saved in:
38
Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate
Wong, Wong Ming
;
Mai, Yingping
;
Su, Wunhong
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 71-87
Persistent link: https://www.econbiz.de/10013258242
Saved in:
39
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
40
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
41
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
42
Factors affecting adoption of cloud-based services : evidence from an emerging market
Dutta, Abhisek
;
Kovid, Raj K.
;
Ranjan, Pranav
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 168-185
Persistent link: https://www.econbiz.de/10013258264
Saved in:
43
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
44
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
45
The impact of user generated content on visiting intention to a destination
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
;
Abu …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013359091
Saved in:
46
Special issue on: role of digital sources and technological advancement in marketing practices and problems
Rana, Sudhir
(
ed.
);
Behl, Abhishek
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012693473
Saved in:
47
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
48
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
49
Diagnosing key factors for gamification in marketing using hierarchical clustering technique
Srivastava, Gautam
;
Bag, Surajit
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 354-378
Persistent link: https://www.econbiz.de/10012693542
Saved in:
50
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
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