Zahiri, Sepideh; El-Gohary, Hatem; Hussain, Javed - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 33-61
internet marketing in developing countries, specifically in the Middle East area, and more particularly in Iran. Previous … studies investigated internet marketing adoption and acceptance extensively, by employing different theories of new technology … developing countries. It is widely recognised that the adoption of internet marketing can offer substantial opportunities for …