Lestari, Annisafira L.; Hananto, Arga - In: ASEAN marketing journal : Association of Southeast … 15 (2023) 2, pp. 14-42
Research Aims: This paper aims to identify the topics of social media posts (on Twitter) from local skincare brands in Indonesia. Design/methodology/approach: This descriptive study applied text analysis methods, specifically frequency analysis and topic modeling with the Latent Dirichlet...