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~person:"Bartikowski, Boris"
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Bartikowski, Boris
Chebat, Jean-Charles
104
Laroche, Michel
101
Woodside, Arch G.
82
Babin, Barry J.
64
Ko, Eunju
54
Huarng, Kun-Huang
52
Beatty, Sharon E.
48
Brenes, Esteban R.
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Bruhn, Manfred
44
Diamantopoulos, Adamantios
42
Johnston, Wesley J.
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Walsh, Gianfranco
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Donthu, Naveen
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Sirgy, M. Joseph
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Oghazi, Pejvak
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Parida, Vinit
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Zinkhan, George M.
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Yang, Zhiyong
33
Merrilees, Bill
31
Pereira, Vijay
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Sharma, Piyush
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Valette-Florence, Pierre
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Cleveland, Mark
30
Richard, Marie-Odile
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Geuens, Maggie
29
Kraus, Sascha
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Wincent, Joakim
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Gierl, Heribert
28
Vrontis, Demetris
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Gustafsson, Anders
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Homburg, Christian
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Kim, Chankon
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Bearden, William O.
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Martin, Drew
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Dubinsky, Alan J.
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Grewal, Dhruv
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Kim, Kyung Hoon
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Marshall, Roger
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Journal of business research : JBR
23
Journal of Business Research
6
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ECONIS (ZBW)
19
RePEc
6
OLC EcoSci
4
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
5
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
8
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
9
Motivations to donate : exploring the role of religiousness in charitable donations
Jamal, Ahmad
;
Yaccob, Aqilah
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 319-327
Persistent link: https://www.econbiz.de/10012104254
Saved in:
10
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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