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~person:"Gierl, Heribert"
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Search: "Journal of Business Research"
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Consumer behaviour
9
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9
Brand image
4
Markenimage
4
Advertising effects
3
Werbewirkung
3
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2
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2
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Automotive industry
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Consumer culture positioning
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Culture-laden website design
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Culture-ladenness fit (CLF)
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Decision theory
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Gierl, Heribert
Chebat, Jean-Charles
104
Laroche, Michel
101
Woodside, Arch G.
82
Babin, Barry J.
64
Ko, Eunju
54
Huarng, Kun-Huang
52
Beatty, Sharon E.
48
Brenes, Esteban R.
46
Bruhn, Manfred
44
Diamantopoulos, Adamantios
42
Johnston, Wesley J.
41
Walsh, Gianfranco
41
Donthu, Naveen
38
Sirgy, M. Joseph
37
Oghazi, Pejvak
34
Parida, Vinit
34
Zinkhan, George M.
34
Yang, Zhiyong
33
Merrilees, Bill
31
Pereira, Vijay
31
Sharma, Piyush
31
Valette-Florence, Pierre
31
Cleveland, Mark
30
Richard, Marie-Odile
30
Bartikowski, Boris
29
Geuens, Maggie
29
Kraus, Sascha
29
Wincent, Joakim
29
Vrontis, Demetris
28
Gustafsson, Anders
27
Homburg, Christian
27
Kim, Chankon
27
Bearden, William O.
26
Martin, Drew
26
Dubinsky, Alan J.
25
Grewal, Dhruv
25
Kim, Kyung Hoon
25
Marshall, Roger
25
Yu, Tiffany Hui-Kuang
25
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
24
Journal of business research : JBR
4
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ECONIS (ZBW)
17
OLC EcoSci
11
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1
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
4
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
5
Does information about the underdog biography of company rounders affet brand evaluations?
Stock, Carolin
;
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
1
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010528693
Saved in:
6
It's a consumer's idea, you must like it : the efficacy of created-by-consumer cues in market communication
Stock, Carolin
;
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
4
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011406317
Saved in:
7
Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009551632
Saved in:
8
Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 127-153
Persistent link: https://www.econbiz.de/10009989337
Saved in:
9
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
10
Werbung mit Knappheitssignalen: Die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-166
Persistent link: https://www.econbiz.de/10008420620
Saved in:
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