//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of Business Research"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Online-Marketing
2
Website
2
Anthropomorphismus
1
Attitude certainty
1
Atypical products
1
Authenticity
1
Automotive industry
1
Brand
1
Brand image
1
Brand management
1
Brand origin image
1
Categorization
1
Consumer culture positioning
1
Country of manufacture
1
Country-of-origin
1
Culture
1
Culture-laden website design
1
Culture-ladenness fit (CLF)
1
Designation of origin
1
Enterprise
1
Ethnic group
1
Ethnic marketing
1
Ethnische Gruppe
1
Formative measures
1
Gerechtigkeit
1
Gründerbiographie
1
Herkunftsbezeichnung
1
Index development
1
Information
1
Kfz-Industrie
1
Kommunikation
1
Kraftfahrzeug
1
Luxury cars
1
Luxury goods
1
Luxusgüter
1
Made-in-China
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
German
11
Undetermined
11
Author
All
Gierl, Heribert
Laroche, Michel
41
Huarng, Kun-Huang
38
Ko, Eunju
35
Parida, Vinit
34
Oghazi, Pejvak
33
Pereira, Vijay
31
Sharma, Piyush
29
Wincent, Joakim
27
Woodside, Arch G.
27
Kraus, Sascha
26
Vrontis, Demetris
26
Chebat, Jean-Charles
25
Dwivedi, Yogesh Kumar
24
Foroudi, Pantea
23
Paul, Justin
22
Dhir, Amandeep
20
Gustafsson, Anders
20
Valette-Florence, Pierre
20
Babin, Barry J.
19
Bartikowski, Boris
19
Diamantopoulos, Adamantios
19
Gupta, Suraksha
19
Kumar, Satish
19
Melewar, T. C.
19
Bouncken, Ricarda B.
18
Malik, Ashish
18
Yu, Tiffany Hui-Kuang
18
Adomako, Samuel
17
Cleveland, Mark
17
Johnston, Wesley J.
17
Kim, Kyung Hoon
17
Patel, Pankaj
17
Richard, Marie-Odile
17
Walsh, Gianfranco
17
Yang, Zhiyong
17
Donthu, Naveen
16
Hultman, Magnus
16
Krishen, Anjala S.
16
Lim, Weng Marc
16
Ribeiro Soriano, Domingo
16
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
4
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
5
Does information about the underdog biography of company rounders affet brand evaluations?
Stock, Carolin
;
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
1
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010528693
Saved in:
6
It's a consumer's idea, you must like it : the efficacy of created-by-consumer cues in market communication
Stock, Carolin
;
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
4
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011406317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->