//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of Business Research"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
4
Markenimage
4
Advertising effects
3
Werbewirkung
3
Advertising planning
2
Brand
2
Internet marketing
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Theorie
2
Theory
2
Website
2
Werbeplanung
2
Advertising
1
Agency theory
1
Anthropomorphismus
1
Attitude certainty
1
Atypical products
1
Authenticity
1
Automotive industry
1
Brand origin image
1
Categorization
1
Consumer culture positioning
1
Country of manufacture
1
Country-of-origin
1
Culture
1
Culture-laden website design
1
Culture-ladenness fit (CLF)
1
Decision theory
1
Designation of origin
1
Enterprise
1
Entscheidungstheorie
1
Ethnic group
1
Ethnic marketing
1
Ethnische Gruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gierl, Heribert
Ko, Eunju
12
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Foroudi, Pantea
8
Merrilees, Bill
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Buil, Isabel
6
Christodoulides, George
6
Merchant, Altaf
6
Dennis, Charles
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Bruhn, Manfred
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Jevons, Colin
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Roper, Stuart
4
Rose, Gregory
4
Seo, Yuri
4
Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallace, Elaine
4
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->