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~subject:"Beziehungsmarketing"
~person:"Black, Iain"
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Beziehungsmarketing
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenführung
3
Relationship marketing
3
Social Web
3
Social web
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Brand image
2
Customer integration
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Personality psychology
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Persönlichkeitspsychologie
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Working consumers
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Brand co-creation
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Brand communities
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Brand community identity
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Black, Iain
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Bruhn, Manfred
6
Roy, Sanjit
6
McLean, Graeme J.
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Veloutsou, Cleopatra
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Cavusgil, Erin
3
Chang, Woojung
3
Diamantopoulos, Adamantios
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Gustafsson, Anders
3
Harrigan, Paul
3
Huber, Frank
3
Johnson, Lester W.
3
Kukar-Kinney, Monika
3
Leischnig, Alexander
3
Mattila, Anna S.
3
Mora Cortez, Roberto
3
Naudé, Peter
3
Oghazi, Pejvak
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Prentice, Catherine
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Rapp, Adam
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Roy, Rajat
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Journal of business research : JBR
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ECONIS (ZBW)
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Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
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2
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
3
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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