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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Innovation
917
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721
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664
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Ko, Eunju
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Balaji, M. S.
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Kim, Kyung Hoon
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McLean, Graeme J.
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Agnihotri, Raj
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Akter, Shahriar
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Babin, Barry J.
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Chebat, Jean-Charles
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Gupta, Suraksha
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Noble, Stephanie M.
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Sharma, Piyush
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Veloutsou, Cleopatra
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Wünderlich, Nancy V.
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Andreini, Daniela
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Bartikowski, Boris
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Cavusgil, Erin
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Chang, Woojung
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Journal of business research : JBR
624
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
26
Global journal of business research : GJBR
7
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ECONIS (ZBW)
657
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81
Stemming the tide of increasing retail returns : implications of targeted returns policies
Overstreet, Robert E.
;
Morgan, Tyler R.
;
Laczniak, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 551-562
Persistent link: https://www.econbiz.de/10013459907
Saved in:
82
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
83
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
84
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
85
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
86
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
87
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
88
An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain
Esmeli, Ramazan
;
Bader-El-Den, Mohamed
;
Abdullahi, Hassana
- In:
Journal of business research : JBR
147
(
2022
),
pp. 420-434
Persistent link: https://www.econbiz.de/10013271515
Saved in:
89
How firms can create delightful customer experience? : contrasting roles of future reward uncertainty
Zou, Lili Wenli
;
Yim, Chi-kin
;
Chan, Kimmy Wa
- In:
Journal of business research : JBR
147
(
2022
),
pp. 477-490
Persistent link: https://www.econbiz.de/10013271528
Saved in:
90
Extension and customer reaction on sharing economy platforms : the role of customer inertia
Cao, Lanlan
;
Manthiou, Aikaterini
;
Ayadi, Kafia
- In:
Journal of business research : JBR
144
(
2022
),
pp. 513-522
Persistent link: https://www.econbiz.de/10013185005
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