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~type_genre:"Case study"
~subject:"Ghana"
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DeBerry-Spence, Benet́
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Hens, Luc
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Overcoming institutional distance : expansion to base-of-the-pyramid markets
Van den Waeyenberg, Sofie
;
Hens, Luc
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1692-1699
Persistent link: https://www.econbiz.de/10009683167
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2
Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
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