//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of Business Research"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Advertising effects
5
Brand image
5
Markenimage
5
Werbewirkung
5
Brand
3
Customer value
3
Experiment
3
Kundenwert
3
Markenartikel
3
Theorie
3
Theory
3
Advertising
2
B-to-B-Marketing
2
Business-to-business marketing
2
Corporate reputation
2
Deutschland
2
Firmenimage
2
Germany
2
International marketing
2
Internationales Marketing
2
Lieferantenmanagement
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preis
2
Preismanagement
2
Price
2
Pricing strategy
2
Product type
2
Ranking method
2
Ranking-Verfahren
2
Reputation
2
more ...
less ...
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Conference paper
Article in journal
9,420
Aufsatz in Zeitschrift
9,420
Collection of articles of several authors
125
Sammelwerk
125
Article
79
Konferenzbeitrag
34
Case study
32
Fallstudie
32
Konferenzschrift
19
Aufsatzsammlung
18
Conference proceedings
14
Interview
13
Systematic review
8
Übersichtsarbeit
8
Bibliografie enthalten
5
Bibliography included
5
Festschrift
4
Mehrbändiges Werk
2
Multi-volume publication
2
Book review
1
Monografische Reihe
1
Rezension
1
Series
1
more ...
less ...
Language
All
English
34
Author
All
Arsena, Ashley
2
Choi, Yung Kyun
2
Lee, Chang Han
2
Pandelaere, Mario
2
Silvera, David H.
2
Taylor, Charles Raymond
2
Wagner, Udo
2
Aiello, Gaetano
1
Balabanis, George
1
Bettany, Shona M.
1
Cadogan, John W.
1
Capella, Michael L.
1
Carvalho, Sergio W.
1
Cho, Yoon C.
1
Choi, Jeang-gu
1
Cowley, Elizabeth
1
Durden, Geoffrey
1
Floh, Arne
1
Gabler, Colin B.
1
Goss, R. Justin
1
Grohs, Reinhard
1
Han, Sang-Lin
1
Heiman, Amir
1
Hietanen, Joel
1
Hildebrandt, Lutz
1
Hogg, Margaret K.
1
Hoppe, Daniel
1
Hornik, Kurt
1
Jewell, Robert D.
1
Jung, Hong Seob
1
Jung, Kwon
1
Kardes, Frank R.
1
Kastanakis, Minas N.
1
Kerrane, Ben
1
Kim, Jae Wook
1
Kim, Kyung Hoon
1
Kim, Kyungok K.
1
Kim, Min-Seong
1
Kim, Yeonshin
1
Kim, Young
1
more ...
less ...
Published in...
All
Journal of business research : JBR
34
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Convenience samples of college students and research reproducibility
Peterson, Robert A.
;
Merunka, Dwight R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1035-1041
Persistent link: https://www.econbiz.de/10010364049
Saved in:
2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
3
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
4
Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven
;
Hildebrandt, Lutz
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1007-1017
Persistent link: https://www.econbiz.de/10010364056
Saved in:
5
How to derive consensus among various marketing journal ranks?
Theußl, Stefan
;
Reutterer, Thomas
;
Hornik, Kurt
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 998-1006
Persistent link: https://www.econbiz.de/10010364058
Saved in:
6
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
7
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
8
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
9
Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir
;
Lowengart, Oded
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
Saved in:
10
Editorial to the special section: the fourth German-French-Austrian conference on quantitative marketing
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 961-963
Persistent link: https://www.econbiz.de/10010364070
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->