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Search: "Journal of advertising : official publication of the American Academy of Advertising."
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Advertising effects
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88
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88
Consumer behaviour
86
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Journal of advertising : official publication of the American Academy of Advertising
988
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OLC EcoSci
588
ECONIS (ZBW)
400
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71
Comment : speculations of the future of advertising redux
Stewart, David W.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 348-350
Persistent link: https://www.econbiz.de/10011591606
Saved in:
72
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
73
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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74
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
75
The future of advertising or whatever we're going to call it
Schultz, Don E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 276-285
Persistent link: https://www.econbiz.de/10011591595
Saved in:
76
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
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77
Living in media and the future of advertising
Deuze, Mark
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011591603
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78
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
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79
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
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80
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
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