//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of advertising research"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
256
Werbewirkung
256
Werbung
220
Advertising
195
Consumer behaviour
155
Konsumentenverhalten
155
USA
146
United States
146
Internet marketing
110
Online-Marketing
110
Vereinigte Staaten
103
Fernsehwerbung
74
Television advertising
74
Marktforschung
69
Werbungsbetrieb
61
Brand management
60
Markenführung
60
Markenartikel
55
Social Web
54
Social web
54
Marketing management
42
Marketingmanagement
42
Brand
38
Target group
34
Viral marketing
34
Virales Marketing
34
Zielgruppe
34
Brand image
33
Markenimage
33
Werbungsforschung
29
Advertising planning
28
Werbeplanung
28
Media usage
27
Mediennutzung
27
Emotion
25
Market research
25
Verbraucher
25
Werbungsmittel
25
Marketing
23
Kommunikation
22
more ...
less ...
Online availability
All
Undetermined
312
Type of publication
All
Article
2,271
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
742
Aufsatz in Zeitschrift
742
Collection of articles of several authors
8
Sammelwerk
8
Case study
7
Fallstudie
7
Aufsatzsammlung
1
Festschrift
1
more ...
less ...
Language
All
Undetermined
1,537
English
743
Author
All
Kover, Arthur J.
42
Cook, William A.
41
Precourt, Geoffrey
36
Ford, John B.
27
Romaniuk, Jenni
27
Fulgoni, Gian M.
20
Kennedy, Rachel
20
Sharp, Byron
20
Rubinson, Joel
19
LaPointe, Pat
16
Plummer, Joseph T.
16
Assael, Henry
15
Dahlén, Micael
15
Koslow, Scott
15
Schultz, Don E.
13
Bellman, Steven
11
Campbell, Colin L.
11
Lipsman, Andrew
11
West, Douglas C.
11
Pettit, Raymond
10
Varan, Duane
10
Donthu, Naveen
9
Okazaki, Shintaro
9
Rosengren, Sara
9
Stipp, Horst
9
Wind, Yoram
9
Bogart, Leo
8
Christodoulides, George
8
Ephron, Erwin
8
LaTour, Michael S.
8
Stewart, David W.
8
Woodside, Arch G.
8
Beal, Virginia
7
Campbell, Colin
7
Chang, Chun-Tuan
7
Gelb, Betsy D.
7
Keller, Ed
7
Kitchen, Philip J.
7
Neijens, Peter
7
Pitt, Leyland F.
7
more ...
less ...
Institution
All
Advertising Research Foundation
1
Published in...
All
Journal of advertising research
2,125
Journal of Advertising Research
155
Source
All
OLC EcoSci
1,148
ECONIS (ZBW)
975
RePEc
155
USB Cologne (EcoSocSci)
2
Showing
1
-
50
of
2,280
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A guide to getting published in the
Journal
of
Advertising
Research
: helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
2
Introducing 2023 JAR research priorities : an industry-informed list of advertising topics where research is needed most : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014283715
Saved in:
3
A scientometric study of the
journal
of
advertising
research
: prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
4
A 60-year bibliographic review of the
Journal
of
Advertising
Research
: perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
Saved in:
5
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
Saved in:
6
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
7
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the
Journal
of
Advertising
Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
8
In 2013, once again : marketing art meets science : best-in-show winners of the Advertising Research Foundation's David Ogilvy Awards
Fuguitt, Gayle
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010199590
Saved in:
9
Editorial: Novus Ordo Seclorum for the
Journal
of
Advertising
Research
?
KOVER, ARTHUR J.
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 1-1
Persistent link: https://www.econbiz.de/10005624825
Saved in:
10
EDITORIAL - Novus Ordo Seclorum for the
Journal
of
Advertising
Research
?
Kover, Arthur J.
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10006505768
Saved in:
11
Systematic Synthesis of Advertising Research Verbatims
Mitchell, Walter G.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 21-24
Persistent link: https://www.econbiz.de/10005425160
Saved in:
12
The 1960s - Systematic Synthesis of Advertising Research Verbatims - September 1967, Volume 7, No. 3, pages 37-40 - Mitchell uses vector diagrams to show the general trend of the m...
Mitchell, Walter G.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 21-24
Persistent link: https://www.econbiz.de/10006514308
Saved in:
13
Editorial - Double Edition of the
Journal
of
Advertising
Research
In:
Journal of advertising research
40
(
2000
)
1-2
,
pp. 9-10
Persistent link: https://www.econbiz.de/10006516460
Saved in:
14
Navigating the rapid currents of advertising : a roadmap for researchers : editor's desk
Campbell, Colin
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 310-312
Persistent link: https://www.econbiz.de/10014445884
Saved in:
15
New advances in advertising research : editor's desk
Ford, John D.
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012533634
Saved in:
16
THE CHANGING FACE OF ADVERTISING RESEARCH IN THE INFORMATION AGE:
Cook, William A.
;
Dunn, Theodore F.
- In:
Journal of Advertising Research
36
(
1996
)
01
,
pp. 55-71
Persistent link: https://www.econbiz.de/10005624815
Saved in:
17
The Changing Face of Advertising Research in the Information Age: An ARF Copy Research Council Survey
Cook, William A.
;
Dunn, Theodore F.
- In:
Journal of advertising research
36
(
1996
)
1
,
pp. 55
Persistent link: https://www.econbiz.de/10006529284
Saved in:
18
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
19
Journal
of
Advertising
Research
Editorial Policy Statement
In:
Journal of advertising research
33
(
1993
)
4
,
pp. 71
Persistent link: https://www.econbiz.de/10006540276
Saved in:
20
TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Gender Issues in Advertising -- An Oversight Synthesis of Research: 1970-2002 - A comprehensive oversight synthesis of three decades of...
Wolin, Lori D.
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10006505756
Saved in:
21
Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing
Hermann, Jean-Luc
;
Ford, John B.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 119-122
Persistent link: https://www.econbiz.de/10014317742
Saved in:
22
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
23
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
24
The advertisement puts me down, but I like it : examining an emerging type of audience-targeted negative advertisement
Sun, Hongjie
;
Luo, Yong
;
Liu, Feifei
;
Lowe, Ben
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10014317775
Saved in:
25
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
26
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
Saved in:
27
How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting
;
Jiang, Min
;
Jiang, Xiaodong
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Saved in:
28
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
29
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
30
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
31
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
32
A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan
;
Tessitore, Tina
;
Harrigan, Paul
; …
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
Saved in:
33
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
34
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
35
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
36
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
37
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
38
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
39
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
40
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
41
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
42
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
43
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
44
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
45
Ready or not, generative AI is here to stay : advertisers need more research to harness the benefits of AI technologies : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 202-204
Persistent link: https://www.econbiz.de/10014375165
Saved in:
46
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
Saved in:
47
The impact of source effects on the evaluation of music for advertising : are there differences in how advertising professionals and consumers judge music?
Anglada-Tort, Manuel
;
Keller, Steve
;
Steffens, Jochen
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10012533686
Saved in:
48
The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Ewing, Michael
;
Tamaddoni, Ali
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
Saved in:
49
Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
Saved in:
50
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->