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~person:"Preston, Ivan L."
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Preston, Ivan L.
Rotfeld, Herbert Jack
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
8
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ECONIS (ZBW)
5
OLC EcoSci
3
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Ivan L. Preston : 1931 - 2011
Richard, Jef Iven
;
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 169-174
Persistent link: https://www.econbiz.de/10009531786
Saved in:
2
Interaction of law and ethics in matters of advertisers' responsibility for protecting consumers
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
1
,
pp. 259-264
Persistent link: https://www.econbiz.de/10009531871
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3
Understanding communication research findings
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
1
,
pp. 170-173
Persistent link: https://www.econbiz.de/10009531251
Saved in:
4
Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006169526
Saved in:
5
A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
36
(
2002
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10006172278
Saved in:
6
THE GREAT AMERICAN BLOWUP: PUFFERY IN ADVERTISING AND SELLING, REVISED EDITION
Preston, Ivan L.
;
Lee, Stewart M.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 396-398
Persistent link: https://www.econbiz.de/10007364707
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7
Reasonable consumer or ignorant consumer? : how the FTC decides
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
8
(
1974
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10002651246
Saved in:
8
[Besprechung von:] Owen, Bruce M.: Economics and freedom of expression. Media structure and the First Amendment
Preston, Ivan L.
- In:
Journal of consumer affairs : official publication of …
11
(
1977
)
1
,
pp. 191-193
Persistent link: https://www.econbiz.de/10002651226
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