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~person:"Shukla, Paurav"
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Shukla, Paurav
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Journal of consumer behaviour : an international research review
4
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ECONIS (ZBW)
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Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Shukla, Paurav
;
Babin, Barry J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10009766225
Saved in:
2
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Saved in:
3
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav
;
Banerjee, Madhumita
;
Adidam, Phani Tej
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
Saved in:
4
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Shukla, Paurav
;
Babin, Barry J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10010121758
Saved in:
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