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Neuromarketing
Consumer behaviour
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Baecke, Sebastian
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Chang, Hyo Jung
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Ciceri, Andrea
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Deppe, Michael
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Fang, Dan
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Foxall, Gordon R.
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Gakhal, Baldeesh
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Lee, Nick
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O'Boyle, Michael W.
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Oppo, Annalisa
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Journal of consumer behaviour : an international research review
14
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ECONIS (ZBW)
14
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1
The impact of emotions on recall : an empirical study on social ads
Missaglia, Anna Laura
;
Oppo, Annalisa
;
Mauri, Maurizio
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011814824
Saved in:
2
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
3
Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping
Jai, Tun-Min
;
O'Boyle, Michael W.
;
Fang, Dan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 342-350
Persistent link: https://www.econbiz.de/10010517312
Saved in:
4
Reward, emotion and consumer choice : from neuroeconomics to neurophilosophy
Foxall, Gordon R.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 368-396
Persistent link: https://www.econbiz.de/10003764100
Saved in:
5
Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior
Garcia, Justin R.
;
Saad, Gad
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 397-414
Persistent link: https://www.econbiz.de/10003764101
Saved in:
6
Neuromarketing and the perception of knowledge
Butler, Michael J. R.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 415-419
Persistent link: https://www.econbiz.de/10003764104
Saved in:
7
A current overview of consumer neuroscience
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
Saved in:
8
Examining the influence of fame in the presence of beauty : an electrodermal "neuromarketing" study
Gakhal, Baldeesh
;
Senior, Carl
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 331-341
Persistent link: https://www.econbiz.de/10003764090
Saved in:
9
What they see is what they get? : an fMRI-study on neural correlates of attractive packaging
Stoll, Marco
;
Baecke, Sebastian
;
Kenning, Peter
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 342-359
Persistent link: https://www.econbiz.de/10003762109
Saved in:
10
Special issue : A manifesto for neuromarketing science
Senior, Carl
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003764055
Saved in:
11
Editorial: A manifesto for neuromarketing science
Senior, Carl
;
Lee, Nick
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003764070
Saved in:
12
Neuroethics of neuromarketing
Murphy, Emily R.
;
Illes, Judy
;
Reiner, Peter B.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 293-302
Persistent link: https://www.econbiz.de/10003764080
Saved in:
13
Brains and brands : developing mutually informative research in neuroscience and marketing
Perrachione, Tyler K.
;
Perrachione, John R.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 303-318
Persistent link: https://www.econbiz.de/10003764086
Saved in:
14
How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke
;
Kenning, Peter
;
Deppe, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
Saved in:
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