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Werbewirkung
Consumer behaviour
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Journal of consumer behaviour : an international research review
23
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ECONIS (ZBW)
23
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1
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
2
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
3
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
4
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
5
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
6
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
7
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
8
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.
;
Hill, Donna J.
;
Bakir, Aysen
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
Saved in:
9
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
10
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
11
Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping
Jai, Tun-Min
;
O'Boyle, Michael W.
;
Fang, Dan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 342-350
Persistent link: https://www.econbiz.de/10010517312
Saved in:
12
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
13
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Saved in:
14
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
15
Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
Saved in:
16
Mixing emotions : the use of humor in fear advertising
Mukherjee, Ashesh
;
Dubé, Laurette
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10009548815
Saved in:
17
Warning! : the following packet contains shocking images ; the impact of mortality salience on the effectiveness of graphic cigarette warning labels
Veer, Ekant
;
Rank, Tracy
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009575347
Saved in:
18
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Saved in:
19
Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
Saved in:
20
The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André
;
Messner, Matthias
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
Saved in:
21
Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
Saved in:
22
The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.
;
Shen, Fuyuan
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
Saved in:
23
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
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