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Search: "Journal of euro-marketing"
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Kaynak, Erdener
29
Shoham, Aviv
5
Januszewska, Renata
4
Kahle, Lynn
4
Kara, Ali
4
Larimo, Jorma
4
Viaene, Jacques
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Cedrola, Elena
3
Gomez, Monica
3
Kropp, Fredric
3
Liu, Hong
3
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Sørensen, Olav Jull
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Tikkanen, Irma
3
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Journal of euro-marketing
249
Journal of euromarketing
3
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OLC EcoSci
246
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
3
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1
European perspectives in marketing
Kaynak, Erdener
(
contributor
)
- In:
Journal of euro-marketing
Vol. 13, Nr. 2/3
(
2004
)
Persistent link: https://www.econbiz.de/10004865093
Saved in:
2
Special issue: European perspectives in international joint venture and alliance behavior, strategies and performance
2010
Persistent link: https://www.econbiz.de/10009010932
Saved in:
3
Special issue: European Union-China trading relationships
Herndon, Neil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003892420
Saved in:
4
Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey
Lisa Chu-Weininger, Ming
;
Weininger, Michael
- In:
Journal of euro-marketing
18
(
2009
)
3
,
pp. 189
Persistent link: https://www.econbiz.de/10008306394
Saved in:
5
A Consideration Set Based Model for Forecasting Sales in China
Leblanc, Ronald
- In:
Journal of euro-marketing
18
(
2009
)
3
,
pp. 183-188
Persistent link: https://www.econbiz.de/10008306395
Saved in:
6
The Current State of Protection of European Trademark Rights in China
Cheung, Yu Ha
;
Tang, Lai Man
;
Wong, Yin
- In:
Journal of euro-marketing
18
(
2009
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10008306396
Saved in:
7
Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits
Kwong, Kenneth
;
Yu, William
;
Leung, John
;
Wang, Kan
- In:
Journal of euro-marketing
18
(
2009
)
3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10008306397
Saved in:
8
The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective
Cheung, Yu Ha
;
Florea, Liviu
- In:
Journal of euro-marketing
18
(
2009
)
3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10008306398
Saved in:
9
In Hong Kong, Looking Toward the Growing European Union
Herndon, Neil
- In:
Journal of euro-marketing
18
(
2009
)
3
,
pp. 135-138
Persistent link: https://www.econbiz.de/10008306399
Saved in:
10
A Review of “The Point of the Deal: How to Negotiate When “Yes” is Not Enough”
Cellich, Claude
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 133
Persistent link: https://www.econbiz.de/10008267004
Saved in:
11
Customer-Based Brand Equity for Global Brands: A Multinational Approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10008267005
Saved in:
12
Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market
Kaya, Tolga
;
Ulengin, Burc
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 101-114
Persistent link: https://www.econbiz.de/10008267006
Saved in:
13
Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland
Vanyushyn, Vladimir
;
Holmlund, Maria
;
Kock, Soren
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 89-100
Persistent link: https://www.econbiz.de/10008267007
Saved in:
14
Brand Extension Effects on Brand Equity: A Cross-National Study
Buil, Isabel
;
Martinez, Eva
;
de Chernatony, Leslie
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10008267008
Saved in:
15
Editorial
Kaynak, Erdener
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 67-70
Persistent link: https://www.econbiz.de/10008267009
Saved in:
16
International Market Analysis: Theories And Methods
Sørensen, Olav Jull
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 65
Persistent link: https://www.econbiz.de/10008258717
Saved in:
17
Risk, Drivers, and Impediments to Online Shopping in Spain and Japan
Martin, Sonia San
;
Camarero, Carmen
;
Hernandez, Carlos
; …
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10008258718
Saved in:
18
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann
;
Mccoll, Rod
;
Descubes, Irena
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10008258719
Saved in:
19
Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
Gomez, Monica
;
Fernandez, Angel
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008258720
Saved in:
20
Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research
Cedrola, Elena
;
Memmo, Sabrina
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10008258721
Saved in:
21
Editorial
Kaynak, Erdener
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10008258722
Saved in:
22
International Market Analysis: Theories And Methods
Sørensen, Olav Jull
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 65
Persistent link: https://www.econbiz.de/10008242942
Saved in:
23
Risk, Drivers, and Impediments to Online Shopping in Spain and Japan
Martin, Sonia San
;
Camarero, Carmen
;
Hernandez, Carlos
; …
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10008242943
Saved in:
24
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann
;
Mccoll, Rod
;
Descubes, Irena
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10008242944
Saved in:
25
Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
Gomez, Monica
;
Fernandez, Angel
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008242945
Saved in:
26
Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research
Cedrola, Elena
;
Memmo, Sabrina
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10008242946
Saved in:
27
Editorial
Kaynak, Erdener
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10008242947
Saved in:
28
Internationalization Process of a Music Festival: Case Kuhmo Chamber Music Festival
Tikkanen, Irma
- In:
Journal of euro-marketing
17
(
2008
)
2
,
pp. 127
Persistent link: https://www.econbiz.de/10008157266
Saved in:
29
Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market
Dolekoglu, Celile
;
Albayrak, Mevhibe
;
Kara, Ali
; …
- In:
Journal of euro-marketing
17
(
2008
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10008157267
Saved in:
30
Determinants of Export Marketing Research in Turkish Companies
Koksal, Mehmet
- In:
Journal of euro-marketing
17
(
2008
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10008157268
Saved in:
31
Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin
;
Petrovici, Dan
;
Marinova, Svetla
- In:
Journal of euro-marketing
17
(
2008
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10008157269
Saved in:
32
EDITORIAL
Kaynak, Erdener
- In:
Journal of euro-marketing
17
(
2008
)
2
,
pp. 77-80
Persistent link: https://www.econbiz.de/10008157270
Saved in:
33
A Phenomenological Research Study on Sports Fandom in Portugal: A Comparative Study of Surfing and Football
Dionisio, Pedro
;
Leal, Carmo
;
Moutinho, Luiz
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 233
Persistent link: https://www.econbiz.de/10008178664
Saved in:
34
Influence of Ethnocentric Tendency of Consumers on Their Purchase Intentions in North Cyprus
Guneren, Ebru
;
Ozturen, Ali
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 219-232
Persistent link: https://www.econbiz.de/10008178665
Saved in:
35
Georgian Consumers' Evaluation of Products Sourced From a Geographically Close Proximity Country
Apil, Ali Riza
;
Kaynak, Erdener
;
Todua, Nugzar
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 199-218
Persistent link: https://www.econbiz.de/10008178666
Saved in:
36
Innovations, Exports, and Finnish Electrical Industry Life Cycle 1960-2005
Tikkanen, Irma
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 183-198
Persistent link: https://www.econbiz.de/10008178667
Saved in:
37
Why Attitudes Toward Advertising Are Not Universal: Cultural Explanations
Martin-Santana, Josefa
;
Beerli-Palacio, Asuncion
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 159-182
Persistent link: https://www.econbiz.de/10008178668
Saved in:
38
Determinants of Power in Supplier-Manufacturer Relationships in the Turkish Automotive Industry
Akpinar, Murat
;
Zettinig, Peter
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 145-158
Persistent link: https://www.econbiz.de/10008178669
Saved in:
39
Editorial
Kaynak, Erdener
- In:
Journal of euro-marketing
17
(
2008
)
3-4
,
pp. 141-144
Persistent link: https://www.econbiz.de/10008178670
Saved in:
40
Internationalization Process of a Music Festival: Case Kuhmo Chamber Music Festival
Tikkanen, Irma
- In:
Journal of euro-marketing
17
(
2007
)
2
,
pp. 127
Persistent link: https://www.econbiz.de/10008155182
Saved in:
41
Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market
Dolekoglu, Celile
;
Albayrak, Mevhibe
;
Kara, Ali
; …
- In:
Journal of euro-marketing
17
(
2007
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10008155183
Saved in:
42
Determinants of Export Marketing Research in Turkish Companies
Koksal, Mehmet
- In:
Journal of euro-marketing
17
(
2007
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10008155184
Saved in:
43
Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin
;
Petrovici, Dan
;
Marinova, Svetla
- In:
Journal of euro-marketing
17
(
2007
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10008155185
Saved in:
44
EDITORIAL
Kaynak, Erdener
- In:
Journal of euro-marketing
17
(
2007
)
2
,
pp. 77-80
Persistent link: https://www.econbiz.de/10008155186
Saved in:
45
Programming Practices in the Spanish Performing Arts Market
Cuadrado-Garcia, Manuel
;
Perez-Cabanero, Carmen
- In:
Journal of euro-marketing
17
(
2007
)
1
,
pp. 69
Persistent link: https://www.econbiz.de/10008172426
Saved in:
46
Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms
Olkkonen, Rami
;
Tikkanen, Henrikki
;
Lindblom, Arto
- In:
Journal of euro-marketing
17
(
2007
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10008172427
Saved in:
47
Internationalising from the European Periphery: Triggers, Processes, and Trajectories
Vissak, Tiia
;
Ibeh, Kevin
;
Paliwoda, Stanley
- In:
Journal of euro-marketing
17
(
2007
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10008172428
Saved in:
48
Protecting the Global Brand in the European Union
Kopp, Steven
;
Kozup, John
;
Suter, Tracy
;
Taylor, Charles
- In:
Journal of euro-marketing
17
(
2007
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008172429
Saved in:
49
EU Harmonization, Managerial Perceptions and SME Export Behavior
Yamin, Mo
;
Sinkovics, Rudolf
;
Hadjielias, Elias
- In:
Journal of euro-marketing
17
(
2007
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10008172430
Saved in:
50
EDITORIAL
Kaynak, Erdener
- In:
Journal of euro-marketing
17
(
2007
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008172431
Saved in:
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