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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Consumer behaviour
190
Konsumentenverhalten
190
Brand management
63
Markenführung
63
Beziehungsmarketing
51
Relationship marketing
51
Brand image
39
Markenimage
39
Customer satisfaction
35
Kundenzufriedenheit
35
Social Web
35
Social web
35
Dienstleistungsqualität
30
Service quality
30
Marketing management
29
Marketingmanagement
29
Emotion
27
Tourism
25
Tourismus
25
Internet marketing
23
Online-Marketing
23
Innovation
21
Brand
20
Markenartikel
20
Tourism industry
19
Tourismuswirtschaft
19
Sustainability
18
Theorie
18
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18
Advertising effects
17
Einzelhandel
17
Luxury goods
17
Luxusgüter
17
Nachhaltige Entwicklung
17
Retail trade
17
Sustainable development
17
Werbewirkung
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Holiday behaviour
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Marketing
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Ko, Eunju
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Kim, Juran
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Kim, Kyung Hoon
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Mathur, Anil
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Moschis, George P.
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Borders, Aberdeen Leila
7
Lester, Deborah H.
7
Woodside, Arch G.
7
Aiello, Gaetano
6
Di Benedetto, C. Anthony
6
Bae, Joonheui
5
Chun, Eunha
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Islam, Tahir
5
Mattila, Pekka
5
Dominique-Ferreira, Sérgio
4
Edmondson, Diane R.
4
Ghaffar, Abdul
4
Han, Sang-Lin
4
Hunt, Shelby D.
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Kim, Sang Jin
4
Park, Seong-yeon
4
Chen, Po-Ju
3
Choi, Sunmee
3
Chung, Christina
3
Correia, Antónia
3
Donvito, Raffaele
3
Fon Sim Ong
3
Hunt, James M.
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Kim, Wooyang
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Koo, Dong-mo
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Matthews, Lucy M.
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Ng, Mark
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Panigyrakis, George
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Prentice, Catherine
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Shannon, Randall
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Vescovi, Tiziano
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Ackerman, David
2
Aoki, Kei
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Baker, Andrew M.
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Balikcioglu, Betul
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
394
Source
All
ECONIS (ZBW)
394
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1
Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
Chen, Po-Ju
;
Ren, Lianping
;
Li, Xiangping
;
Yang, Fiona X.
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012801697
Saved in:
2
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar
;
Thach, Sharon V.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012423209
Saved in:
3
Antecedents and consequences of the disability stigma for frontline employees : a qualitative study
McFarland, Landon M.
;
Tran, Joanne M.
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10014488719
Saved in:
4
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
5
Short and sweet : how product quality uncertainty, review length and richness shape review helpfulness
Wang, Yiru
;
Zamudio, César
;
Meng, Hua
;
Jewell, Robert D.
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10014511624
Saved in:
6
Switch or continue to use? : an empirical investigation into mobile payment applications
Law, Monica
;
Ng, Mark
;
Lai, Yuk-Kwan Sarah
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10014511625
Saved in:
7
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
8
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
9
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
10
Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization
Chattopadhyay, Manojit
;
Pal, Debdatta
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 253-282
Persistent link: https://www.econbiz.de/10014511631
Saved in:
11
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
12
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
13
From racialized brands to authentic brands : dynamic conceptual blending
Elliot, Esi A.
;
Cavazos, Carmina
;
Chow, Ai Ming
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10014488700
Saved in:
14
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
15
Let's not talk about men : when meaningful female-to-female interaction and dialogue drive higher box office sales
Evans, Robert D. <Jr.>
;
Karabas, I.
;
Andonova, Y.
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10014488713
Saved in:
16
Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela
;
LeMay, Stephen A.
;
Helms, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10014488724
Saved in:
17
A micro-level perspective to fostering IDEAs in the classroom and beyond
Barat, Somjit
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10014488727
Saved in:
18
An introduction to the "The role of inclusion, diversity, equity, & access (IDEA) in today's global marketing environment" special issue
Rynarzewska, Ania Izabela
;
Tanner, John F.
;
Edmondson, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014487467
Saved in:
19
The role of inclusion, diversity, equity, & access (IDEA) in today's global marketing environment
2024
Persistent link: https://www.econbiz.de/10014487489
Saved in:
20
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
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