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Search: "Journal of international consumer marketing"
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Consumer behaviour
312
Konsumentenverhalten
312
Brand image
73
Markenimage
73
Brand management
65
Markenführung
65
China
57
Cultural identity
56
Kulturelle Identität
56
Designation of origin
47
Herkunftsbezeichnung
47
USA
43
United States
43
National culture
39
Nationalkultur
39
Comparison
37
Vergleich
37
International marketing
33
Internationales Marketing
33
Advertising effects
31
Brand
31
India
31
Indien
31
Markenartikel
31
Werbewirkung
31
Advertising
27
Beziehungsmarketing
27
Online retailing
27
Online-Handel
27
Relationship marketing
27
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
Werbung
26
Luxury goods
25
Luxusgüter
25
Customer satisfaction
17
Kundenzufriedenheit
17
Viral marketing
17
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233
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13
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828
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7
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Article in journal
410
Aufsatz in Zeitschrift
410
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3
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3
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424
English
411
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Kaynak, Erdener
34
Cellich, Claude
10
Shoham, Aviv
9
Khare, Arpita
8
Ndubisi, Nelson Oly
6
Pornpitakpan, Chanthika
6
Sivakumaran, Bharadhwaj
6
Xue, Fei
6
Chan, Kara
5
Chan, Ricky Y.K.
5
Di Benedetto, C. Anthony
5
Durvasula, Srinivas
5
Lala, Vishal
5
Lee, Wei-Na
5
Liang, Beichen
5
Liu, Matthew Tingchi
5
Manrai, Ajay K.
5
Manrai, Lalita A.
5
Meng, Juan
5
Phau, Ian
5
Prendergast, Gerard P.
5
Sharma, Piyush
5
Siu, Noel Yee-Man
5
Chakraborty, Goutam
4
Chikweche, Tendai
4
Donthu, Naveen
4
Gavish, Yossi
4
Laroche, Michel
4
Lysonski, Steven
4
Malhotra, Naresh K.
4
Penz, Elfriede
4
Podoshen, Jeffrey S.
4
Prendergast, Gerard
4
Rice, Gillian
4
Sohail, M. Sadiq
4
Torres, Ivonne M.
4
Yang, Kenneth
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Ahmed, Sadrudin A.
3
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Published in...
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Journal of international consumer marketing
835
Source
All
OLC EcoSci
421
ECONIS (ZBW)
410
USB Cologne (EcoSocSci)
4
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835
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
Can you make a difference? : the use of (in)formal address pronouns in advertisement slogans
Schoenmakers, Gert-Jan
;
Hachimi, Jihane
;
Hoop, Helen de
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 99-114
Persistent link: https://www.econbiz.de/10014515017
Saved in:
3
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
4
Usefulness of Ethnicity in International Consumer Marketing
Lee, Eun-Ju
;
Fairhurst, Ann
;
Dillard, Susan
- In:
Journal of international consumer marketing
14
(
2002
)
4
,
pp. 25-48
Persistent link: https://www.econbiz.de/10007109720
Saved in:
5
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
6
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
7
Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
Saved in:
8
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
9
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
10
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
11
Social stratification, self-image congruence, and mobile banking in colombian cities
Tavera-Mesias, Juan Fernando
;
Klyton, Aaron van
; …
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10013361420
Saved in:
12
Influence of consumer affinity toward foreign countries on consumers' regulatory focuses
Terasaki, Shinichiro
;
Ishii, Hiroaki
;
Isoda, Yuriko
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 346-356
Persistent link: https://www.econbiz.de/10013361423
Saved in:
13
Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
14
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
15
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
16
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
17
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
18
The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav
;
Singh, Deepak
;
Misra, Richa
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
Saved in:
19
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
20
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
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