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~person:"Chikweche, Tendai"
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Chikweche, Tendai
Kaynak, Erdener
34
Cellich, Claude
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Shoham, Aviv
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Khare, Arpita
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Ndubisi, Nelson Oly
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Pornpitakpan, Chanthika
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Chan, Ricky Y.K.
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Manrai, Lalita A.
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Meng, Juan
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Phau, Ian
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
2
Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
Saved in:
3
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
4
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
Saved in:
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