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Search: "Journal of marketing management : MM"
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Journal of marketing management : MM
2,411
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1,510
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901
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1
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.
;
Sood, Suresh
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011697743
Saved in:
2
From the New Editors - Welcome to the Journal of Marketing Management
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
27
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008786273
Saved in:
3
From the New Editors - Welcome to the Journal of Marketing Management
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
27
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008884663
Saved in:
4
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
5
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
6
Special issue: contemporary issues in museums and heritage marketing management
Taheri, Babak
(
ed.
);
O'Gorman, Kevin
(
ed.
);
Baxter, Ian
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011610971
Saved in:
7
Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak
;
O'Gorman, Kevin
;
Baxter, Ian
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004
Saved in:
8
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
9
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
10
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
11
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
12
Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.
;
Meulenberg, Mathias T. G.
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
Saved in:
13
Design-intensive born globals : a multiple case study of marketing management
Falay, Zeynep
;
Salimäki, Markku
;
Ainamo, Antti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 877-899
Persistent link: https://www.econbiz.de/10003603944
Saved in:
14
Design-intensive born globals: a multiple case study of marketing management
Falay, Zeynep
;
Salimäki, Markku
;
Ainamo, Antti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9-10
,
pp. 877-900
Persistent link: https://www.econbiz.de/10007901891
Saved in:
15
Can design improve the performance of marketing management?
Kristensen, Tore
;
Grønhaug, Kjell
- In:
Journal of marketing management : MM
23
(
2007
)
9-10
,
pp. 815-828
Persistent link: https://www.econbiz.de/10007901895
Saved in:
16
Design-intensive born globals: a multiple case study of marketing management
Falay, Zeynep
;
Salimaki, Markku
;
Ainamo, Antti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9
,
pp. 877-900
Persistent link: https://www.econbiz.de/10008416724
Saved in:
17
Can design improve the performance of marketing management?
Kristensen, Tore
;
Grnhaug, Kjell
- In:
Journal of marketing management : MM
23
(
2007
)
9
,
pp. 815-828
Persistent link: https://www.econbiz.de/10008416728
Saved in:
18
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
19
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
20
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
21
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
22
Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
Saved in:
23
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
24
Adapting a book to make a film : how strategy is adapted through professional practices of marketing middle managers
Browne, Sarah
;
Scott, Pamela Sharkey
;
Mangematin, Vincent
; …
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 949-973
Persistent link: https://www.econbiz.de/10010411300
Saved in:
25
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10009489012
Saved in:
26
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D.G. Brian
- In:
Journal of marketing management : MM
28
(
2012
)
1
,
pp. 37-62
Persistent link: https://www.econbiz.de/10009818323
Saved in:
27
Editorial: Engaging marketing management
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 955-956
Persistent link: https://www.econbiz.de/10009576995
Saved in:
28
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
29
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
30
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
31
Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
32
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
33
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
34
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
35
Special issue: academy of Marketing Annual Conference 2017 : freedom through marketing : looking back, going forward
Dean, Dianne
(
ed.
);
Shabbir, Haseeb
(
ed.
);
Dahl, Stephan
(
ed.
)
-
Academy of Marketing / Conference <50., 2017, …
-
2018
Persistent link: https://www.econbiz.de/10012042182
Saved in:
36
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
37
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
38
Marketing, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of marketing
Bouchet, Dominique
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
Saved in:
39
Marketing management and marketing research
Levy, Sidney J.
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 8-13
Persistent link: https://www.econbiz.de/10009489018
Saved in:
40
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
41
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
Saved in:
42
A prototyping analysis of relationship marketing constructs : what constructs to use when
Jones, Tim
;
Ranaweera, Chatura
;
Murray, Jeff
;
Bansal, Harvir
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 865-901
Persistent link: https://www.econbiz.de/10011935685
Saved in:
43
Journal of marketing management - The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
Palmer, Adrian
;
Ponsonby, Sharon
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 173-192
Persistent link: https://www.econbiz.de/10006975076
Saved in:
44
Journal of marketing management - The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study
Diamantopoulos, Adamantios
;
Sigauw, Judy A.
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 73-104
Persistent link: https://www.econbiz.de/10006975080
Saved in:
45
Journal of marketing management - Factors for Success in Customer Relationship Management (CRM) Systems
Wilson, High
;
Daniel, Elizabeth
;
McDonald, Malcolm
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 193-220
Persistent link: https://www.econbiz.de/10006975075
Saved in:
46
Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 3. Marketing an...
Hunt, Shelby D.
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 239
Persistent link: https://www.econbiz.de/10006975072
Saved in:
47
Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 2. Marketing fo...
Wensley, Robin
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 229-238
Persistent link: https://www.econbiz.de/10006975073
Saved in:
48
Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 1. Comments
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10006975074
Saved in:
49
Journal of marketing management - Reference Price Conceptualisations: An Integrative Framework of Analysis
Lowengart, Oded
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 145-172
Persistent link: https://www.econbiz.de/10006975077
Saved in:
50
Journal of marketing management - Linking Retail Strategy, Atmospheric Design and Shopping Behaviour
Turley, L.W.
;
Chebat, Jean-Charles
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10006975078
Saved in:
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