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Search: "Journal of marketing management : MM"
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Journal of marketing management : MM
2,411
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1,510
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901
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201
Schadenfreude and product failures : the role of product deservingness and product status
Pancer, Ethan
;
McShane, Lindsay
;
Poole, Maxwell
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1236-1255
Persistent link: https://www.econbiz.de/10011850350
Saved in:
202
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
203
Beating, ditching and hiding : consumers' everyday resistance to marketing
Heath, Teresa
;
Cluley, Robert
;
O'Malley, Lisa
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1281-1303
Persistent link: https://www.econbiz.de/10011850377
Saved in:
204
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
205
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja
;
Veer, Ekant
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Saved in:
206
Deterring deviant consumer behaviour : when "it's wrong, don't do it" doesn't work
Dootson, Paula
;
Lings, Ian
;
Beatson, Amanda
;
Johnston, …
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1355-1383
Persistent link: https://www.econbiz.de/10011850416
Saved in:
207
Research frontiers on the dark side of consumer behaviour : the case of materialism and compulsive buying
Moschis, George P.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1384-1401
Persistent link: https://www.econbiz.de/10011850420
Saved in:
208
Consumer intentions to falsify personal information online : unethical or justifiable?
Punj, Girish
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1402-1412
Persistent link: https://www.econbiz.de/10011850421
Saved in:
209
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
210
The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.
;
Kalafatis, Stavros P.
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
Saved in:
211
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
212
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
213
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
214
The Kafka quagmire for the poor in India
Belk, Russell W.
;
Ghoshal, Tanuka
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1559-1569
Persistent link: https://www.econbiz.de/10011854355
Saved in:
215
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
216
The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
Saved in:
217
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
218
Unlocking value from machines : business models and the industrial internet of things : commentary
Ehret, Michael
;
Wirtz, Jochen
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011697780
Saved in:
219
The integrity challenge of the Internet-of-Things (IoT) : on understanding its dark side : commentary
De Cremer, David
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011697810
Saved in:
220
Special issue: the Internet of Things (IoT) and marketing : the state of play, future trends and the implications for marketing
Bang, Nguyen
(
ed.
);
Simkin, Lyndon
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011690514
Saved in:
221
Editorial: the Internet of Things (IoT) and marketing : the state of play, future trends and the implications for marketing
Bang, Nguyen
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011690521
Saved in:
222
Editorial: "radical marketing, meet Newcastle upon Tyne" : reflections on a memorable AM2016
McLeay, Fraser
;
Coates, Nigel
;
Djafarova, Elmira
;
Hart, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 673-678
Persistent link: https://www.econbiz.de/10011746977
Saved in:
223
Special issue: design, consumption and marketing
Beverland, Michael B.
(
ed.
);
Gemser, Gerda
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011707461
Saved in:
224
Editorial: Design, consumption and marketing : outcomes, process, philosophy and future directions
Beverland, Michael B.
;
Gemser, Gerda
;
Karpen, Ingo O.
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011707465
Saved in:
225
Implications of marketing capability and research and development intensity on firm default risk
Wenbin, Sun
;
Price, Joseph M.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10011438603
Saved in:
226
Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation
Conduit, Jodie
;
Matanda, Margaret Jekanyika
;
Mavondo, …
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1320-1352
Persistent link: https://www.econbiz.de/10010433921
Saved in:
227
Up, up and away : social marketing breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
228
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
229
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
Saved in:
230
Forstering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces
Facca-Miess, Tina M.
;
Santos, Nicholas J. C.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 501-518
Persistent link: https://www.econbiz.de/10010376942
Saved in:
231
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
232
Personal legitimising: A perspective of marketing management
Haslam, Simon
- In:
Journal of marketing management : MM
13
(
1997
)
7
,
pp. 637-650
Persistent link: https://www.econbiz.de/10006995510
Saved in:
233
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
234
Editorial: Academy of Marketing conference 2014 : marketing dimensions ; people, places and spaces
Robson, Julie
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 915-917
Persistent link: https://www.econbiz.de/10011405128
Saved in:
235
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Saved in:
236
Engaging and marketing to stakeholders in World Heritage Site management : a United Kingdom multiple case study perspective
Lochrie, Sean
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1392-1418
Persistent link: https://www.econbiz.de/10011611021
Saved in:
237
Academic labour, journal ranking lists and the politics of knowledge production in marketing
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011438572
Saved in:
238
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
239
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
240
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
241
Liminal mothers' negotiation of conflicting service consumption
Tonner, Andrea
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 100-120
Persistent link: https://www.econbiz.de/10011438596
Saved in:
242
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
243
Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona
;
Nairn, Agnès
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
Saved in:
244
Exploring spatial vulnerability : inequality and agency formulations in social space
Saatcioglu, Bige
;
Corus, Canan
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011545566
Saved in:
245
Neither passive nor powerless : reframing economic vulnerability via resilient pathways
Hutton, Martina
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 252-274
Persistent link: https://www.econbiz.de/10011545618
Saved in:
246
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
247
Understanding the vulnerability of blind consumers : adaptation in the marketplace, personal traits and coping strategies
Falchetti, Claudia
;
Ponchio, Mateus Canniatti
;
Botelho, …
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011545660
Saved in:
248
Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability
Canhoto, Ana Isabel Domingos
;
Dibb, Sally
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10011545667
Saved in:
249
Poetic inquiry, consumer vulnerability : realities of quadriplegia
Downey, Hilary
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011545685
Saved in:
250
Poverty as we never knew it : THE source of vulnerability for most of humankind
Hill, Ronald Paul
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10011546247
Saved in:
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