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Search: "Journal of marketing theory and practice"
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Consumer behaviour
168
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168
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125
United States
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Salespeople
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38
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36
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Personality psychology
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25
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Marketing
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Virales Marketing
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Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
Collier, Joel E.
5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
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Nakata, Cheryl
5
Ringle, Christian M.
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Sierra, Jeremy J.
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4
Allaway, Arthur W.
4
Anitsal, Ismet
4
Ashley, Christy
4
Babin, Barry J.
4
Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
4
Brown, James R.
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Carrillat, François A.
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Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
178
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ECONIS (ZBW)
495
OLC EcoSci
164
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51
The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian N.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012483494
Saved in:
52
New directions for marketing ethics and social responsibility research
Ferrell, Odies C.
;
Ferrell, Linda
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012483497
Saved in:
53
The future looks good : a picture from marketing scholars of where we go from here
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 63-64
Persistent link: https://www.econbiz.de/10012483503
Saved in:
54
Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing
Hair, Joseph F.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10012483505
Saved in:
55
As the wheel turns toward the future of retailing
Babin, Barry J.
;
Feng, Cong
;
Borges, Adilson
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012483507
Saved in:
56
Supply chain research : considering the discipline's evolving relationship with marketing, current issues, and future research directions
Autry, Chad W.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10012483509
Saved in:
57
Consumer Culture Theory's future in marketing
Rokka, Joonas
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 114-124
Persistent link: https://www.econbiz.de/10012483511
Saved in:
58
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
59
The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
Saved in:
60
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
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