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Search: "Journal of promotion management : JPM"
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Consumer behaviour
165
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165
Advertising effects
116
Werbewirkung
116
Advertising
82
Werbung
82
Brand management
67
Markenführung
67
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55
Online-Marketing
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Brand image
47
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42
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Brand
29
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29
Marketing management
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Marketingmanagement
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Product Placement
29
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Beziehungsmarketing
23
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advertising
20
Corporate Social Responsibility
17
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17
Emotion
17
Cultural identity
16
Kulturelle Identität
16
Fernsehwerbung
15
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415
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Phau, Ian
12
Melanthiou, Yioula
8
Chung, Hwiman
6
Ahn, Euijin
5
Loureiro, Sandra Maria Correia
5
McClung, Steven
5
Morimoto, Mariko
5
Spais, George S.
5
Vrontis, Demetris
5
Arora, Anshu
4
Beheshti, Hooshang M.
4
Cheah, Isaac
4
Dardis, Frank E.
4
Heiser, Robert S.
4
Ledingham, John A.
4
Lee, Wei-Na
4
Oghazi, Pejvak
4
Ong, Beng Soo
4
Park, Jin Seong
4
Shi, Lei
4
Sierra, Jeremy J.
4
Thrassou, Alkis
4
Arli, Denni
3
Arora, Amit
3
Baack, Daniel W.
3
Bjerke, Rune
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Chen, Huan
3
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Dix, Steve
3
Jeong, Yongick
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Kalliny, Morris
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Kim, Sojung
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Moffitt, Mary Anne
3
Muehling, Darrel D.
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Muralidharan, Sidharth
3
Papasolomou, Ioanna
3
Park, Jae Hee
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Journal of promotion management : JPM
501
Source
All
ECONIS (ZBW)
414
OLC EcoSci
86
USB Cologne (EcoSocSci)
1
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1
From the guest editors : about this Journal of Promotion Management "Down Under" special issue
Phau, Ian
;
Xavier, Robina
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 3-5
Persistent link: https://www.econbiz.de/10003974774
Saved in:
2
CALL FOR RESEARCH PAPERS: Journal of Promotion Management: Special Issue: Advertising Appeals
In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 273-274
Persistent link: https://www.econbiz.de/10009165408
Saved in:
3
Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea
;
Cuthbert, Ron
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10011875428
Saved in:
4
The effect of export promotion programs on chilean firms' export activity : a longitudinal study on trade shows and trade missions
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquín
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 660-674
Persistent link: https://www.econbiz.de/10011979190
Saved in:
5
Special issue: innovation, knowledge, judgement and decision making as virtuous cycles
Grijalvo, Mercedes
(
ed.
);
Palacios, Miguel
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011979074
Saved in:
6
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
7
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
8
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
9
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
10
Competition and corporate social responsibility under creative capitalism
Ali, Abbas J.
;
Al-Aali, Ghaida
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 533-554
Persistent link: https://www.econbiz.de/10011979107
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