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Search: "Journal of strategic marketing"
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183
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9
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Journal of strategic marketing
997
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All
ECONIS (ZBW)
664
OLC EcoSci
333
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91
A rising tide lifts all boats : the role of share and category changes in managing organic sales growth
Tanusondjaja, Arry
;
Graham, Charles
;
Dunn, Steven
; …
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 588-605
Persistent link: https://www.econbiz.de/10013492873
Saved in:
92
A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
Saved in:
93
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
94
The potential of marketing communications to protect social workers in times of crisis
Pervan, Simon
;
Rayne, Daniel
;
Bove, Liliana
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 652-666
Persistent link: https://www.econbiz.de/10013492879
Saved in:
95
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
96
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
97
Leave some for me! : the role of marketing in influencing responsible consumption during times of crisis
Anderson, Sidney
;
Anderson, Jeffrey E.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 703-721
Persistent link: https://www.econbiz.de/10013492882
Saved in:
98
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
99
A generational study of employees’ customer orientation : a motivational viewpoint in pandemic time
Mahmoud, Ali B.
;
Grigoriou, Nicholas
;
Fuxman, Leonora
; …
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013492888
Saved in:
100
FMCG firms' margin management : consumer trade-offs among product price, quantity and quality
Wilkins, Stephen
;
Ireland, John J.
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 764-781
Persistent link: https://www.econbiz.de/10013492889
Saved in:
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