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Search: "Journal of strategic marketing"
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183
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87
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31
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28
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14
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12
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12
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11
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10
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10
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10
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10
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10
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10
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9
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8
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8
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8
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7
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7
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6
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6
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Bang, Nguyen
5
Ben Slimane, Karim
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Journal of strategic marketing
997
Source
All
ECONIS (ZBW)
664
OLC EcoSci
333
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1
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20
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997
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Date (oldest first)
1
A retrospective of the
Journal
of
Strategic
Marketing
from 1993 to 2019 using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Paul, Justin
;
Pattnaik, …
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
Saved in:
2
Special issue of the
journal
of
strategic
marketing
"the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.
;
Treen, Emily
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
Saved in:
3
Twenty-five years and counting : an analysis of the
Journal
of
strategic
marketing
Brown, Terrence E.
;
Abduljabbar, Meyser
;
Englund, Stefan
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10011861427
Saved in:
4
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009510636
Saved in:
5
The power of intuitive thinking: a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009832994
Saved in:
6
Cancel culture and the consumer : a strategic marketing perspective
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10014305079
Saved in:
7
Franchisees with multiple stakeholder roles : perceptions and conflict in franchise networks
Raha, Aveed
;
Hajdini, Ilir
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10013170055
Saved in:
8
Why franchisors recruit franchisees from the ranks of their employees
Balsarini, Peter
;
Lambert, Claire
;
Ryan, Marie M.
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 180-200
Persistent link: https://www.econbiz.de/10013170058
Saved in:
9
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
10
Consumer self-concept in the cyberspace : how digitization has shaped the way we self-disclose to others
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1133-1154
Persistent link: https://www.econbiz.de/10014321941
Saved in:
11
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
12
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
13
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
14
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
15
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
16
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
17
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
18
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
19
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
20
Expecting the surprises : role of hope in consumer repurchase intentions in an online shopping environment
Trivedi, Vibha
;
Banerji, Diptiman
;
Yadav, Mohit
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10014304969
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