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~language:"eng"
~person:"Merrilees, Bill"
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Merrilees, Bill
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Journal of strategic marketing
4
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ECONIS (ZBW)
4
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1
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Bodey, Kelli
; …
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10012202797
Saved in:
2
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
3
Developing an integrative model of internal and external marketing
Ferdous, Ahmed Shahriar
;
Herington, Carmel
;
Merrilees, Bill
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 637-649
Persistent link: https://www.econbiz.de/10010233689
Saved in:
4
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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