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~person:"Brettel, Malte"
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How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
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2
Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx
;
Brettel, Malte
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
Saved in:
3
Antecedents of interaction orientation : the influence of organizational and behavioral characteristics
Thalmann, Julia Kristin
;
Brettel, Malte
- In:
Journal of strategic marketing
20
(
2012
)
5
,
pp. 425-445
Persistent link: https://www.econbiz.de/10009657385
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