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Gilmore, Audrey
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Journal of strategic marketing
19
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ECONIS (ZBW)
12
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7
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1
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
The strategic marketing of small sports clubs : from fundraising to social entrepreneurship
Gallagher, Damian
;
Gilmore, Audrey
;
Stolz, Alina
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009575424
Saved in:
5
The strategic marketing of small sports clubs: from fundraising to social entrepreneurship
Gallagher, Damian
;
Gilmore, Audrey
;
Stolz, Alina
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10009989938
Saved in:
6
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
7
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.
;
Lewis, Gemma K.
;
Hall-Phillips, Adrienne
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
Saved in:
8
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
9
Exploring entrepreneurial marketing
Miles, Morgan P.
;
Gilmore, Audrey
;
Harrigan, Paul
; …
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
Saved in:
10
Developing strategic marketing through the use of marketing networks
Rocks, Steve
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
13
(
2005
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10007227900
Saved in:
11
Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
Saved in:
12
Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010045463
Saved in:
13
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
14
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-105
Persistent link: https://www.econbiz.de/10008844986
Saved in:
15
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
16
Innovative marketing in SMEs: an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008328409
Saved in:
17
Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey
;
Carson, David
;
Ascenção, Mário
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003494084
Saved in:
18
Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey
;
Carson, David
;
Ascenção, Mário
- In:
Journal of strategic marketing
15
(
2007
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10007769787
Saved in:
19
Celtic marketing: the fusion and companionship of art and science
Mcauley, Andrew
;
Carson, David
;
Gilmore, Audrey
- In:
Journal of strategic marketing
14
(
2006
)
1
,
pp. 89
Persistent link: https://www.econbiz.de/10007225594
Saved in:
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