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~person:"Lane, Nikala"
~person:"Mattsson, Jan"
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Search: "Journal of strategic marketing"
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Lane, Nikala
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Journal of strategic marketing
21
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ECONIS (ZBW)
11
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10
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1
The role of relationships in start-up development
Mattsson, Jan
;
Helmersson, Helge
;
Standing, Craig
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 559-582
Persistent link: https://www.econbiz.de/10012202780
Saved in:
2
"Fake it until you make it" : business model conceptualization in digital entrepreneurship
Standing, Craig
;
Mattsson, Jan
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011903356
Saved in:
3
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
4
Special issue: Strategic sales and strategic marketing
Lane, Nikala
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887657
Saved in:
5
Special issue: strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3
,
pp. 189-190
Persistent link: https://www.econbiz.de/10008306774
Saved in:
6
True Marketing : a value based philosophy for strategic marketing
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10003751290
Saved in:
7
True Marketing: A Value Based Philosophy for Strategic Marketing
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10008068953
Saved in:
8
Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
Saved in:
9
Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10009997617
Saved in:
10
Developing a strategic abstraction tool for service innovation
Mattsson, Jan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10003978351
Saved in:
11
Developing a strategic abstraction tool for service innovation
Mattsson, Jan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10008417478
Saved in:
12
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
Saved in:
13
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
Saved in:
14
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
Saved in:
15
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Journal of strategic marketing
17
(
2009
)
3
,
pp. 307
Persistent link: https://www.econbiz.de/10008306766
Saved in:
16
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-Fitzhugh, Kenneth
;
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3
,
pp. 291-306
Persistent link: https://www.econbiz.de/10008306767
Saved in:
17
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3
,
pp. 191-198
Persistent link: https://www.econbiz.de/10008306773
Saved in:
18
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
Saved in:
19
Strategy by Bottom-up Abstractions of the Customer Interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10008152308
Saved in:
20
Let marketers reclaim corporate strategy
Mattsson, Jan
;
Ramaseshan, Ram
;
Carson, David
- In:
Journal of strategic marketing
14
(
2006
)
2
,
pp. 165-174
Persistent link: https://www.econbiz.de/10007261695
Saved in:
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