//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Simkin, Lyndon"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of strategic marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
6
Relationship marketing
6
Market segmentation
3
Marktsegmentierung
3
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Social Web
2
Social web
2
relationship marketing
2
Arbeitsgruppe
1
Brand attachment
1
Brand loyalty
1
CRM
1
CSR beliefs
1
Competitive advantage
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Dark side
1
Economic crisis
1
Erfolgsfaktor
1
Führungskräfte
1
Ganzzahlige Optimierung
1
Integer programming
1
Internet marketing
1
Knowledge management
1
Lieferantenmanagement
1
Managers
1
Markentreue
1
Market research
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
9
Undetermined
3
Author
All
Simkin, Lyndon
Strong, Carolyn
32
Piercy, Nigel
31
Gilmore, Audrey
19
Dibb, Sally
14
Wright, Sheila
12
Mattsson, Jan
11
Carson, David
10
Crick, Dave
10
Lane, Nikala
10
O'Cass, Aron
10
Smith, Katherine Taken
10
Strong, Carolyn A.
10
Piercy, Nigel F.
9
Ashill, Nicholas
8
Lim, Weng Marc
8
Martin, Brett
8
Piercy, Niall
8
Polonsky, Michael J.
7
Taghian, Mehdi
7
Thaichon, Park
7
Brettel, Malte
6
Crick, James M.
6
D'Souza, Clare M.
6
Diamantopoulos, Adamantios
6
Frazer, Lorelle
6
Karakaya, Fahri
6
Leenders, Mark A. A. M.
6
Pervan, Simon J.
6
Rahman, Kaleel
6
Rod, Michel
6
Roy, Sanjit
6
Roy, Sanjit Kumar
6
Simmons, Geoff
6
Tollin, Karin
6
Bang, Nguyen
5
Ben Slimane, Karim
5
Brown, Stephen
5
Chaney, Damien
5
Doherty, Bob
5
more ...
less ...
Published in...
All
Journal of strategic marketing
12
Source
All
ECONIS (ZBW)
9
OLC EcoSci
3
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen
;
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
4
Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena
;
Simkin, Lyndon
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
Saved in:
5
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
6
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
7
Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009781118
Saved in:
8
Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10010155008
Saved in:
9
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
10
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009832995
Saved in:
11
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
12
Judging the quality of customer segments: segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10008417479
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->