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~person:"Smith, Katherine Taken"
~person:"Martin, Brett"
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Search: "Journal of strategic marketing"
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Smith, Katherine Taken
Martin, Brett
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Journal of strategic marketing
18
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ECONIS (ZBW)
13
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5
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1
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
2
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
3
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
4
The lure of the sorcerer : consumers' consumption meanings in the context of trading card games
Martin, Brett
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10012202450
Saved in:
5
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Saved in:
6
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
7
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
Saved in:
8
How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements
Soneji, Dipesh
;
Riedel, Aimee
;
Martin, Brett
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 457-468
Persistent link: https://www.econbiz.de/10011479447
Saved in:
9
Effects of intrinsic and extrinsic motivation on user-generated content
Poch, Rebecca
;
Martin, Brett
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 305-317
Persistent link: https://www.econbiz.de/10011405797
Saved in:
10
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
11
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
12
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-552
Persistent link: https://www.econbiz.de/10010026081
Saved in:
13
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
14
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-500
Persistent link: https://www.econbiz.de/10009345167
Saved in:
15
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
Saved in:
16
Boosting your product's country of origin
Martin, Brett
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 357-359
Persistent link: https://www.econbiz.de/10008440104
Saved in:
17
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Martin, Brett
;
Xavier, Robina
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 489-502
Persistent link: https://www.econbiz.de/10009794309
Saved in:
18
Does brand management of corporate reputation translate into higher market value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-222
Persistent link: https://www.econbiz.de/10008431876
Saved in:
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