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~person:"Taghian, Mehdi"
~person:"O'Cass, Aron"
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Taghian, Mehdi
O'Cass, Aron
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Journal of strategic marketing
17
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ECONIS (ZBW)
13
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4
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1
Green consumption : strategic retail considerations and consumer confidence
D'Souza, Clare M.
;
Taghian, Mehdi
;
Hall, John
;
Plant, Elaine
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10014302702
Saved in:
2
Ecolabels information and consumer self-confidence in decision making : a strategic imperative
D'Souza, Clare M.
;
Taghian, Mehdi
;
Brouwer, Anne Renée
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012484044
Saved in:
3
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
4
Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron
(
ed.
);
Morrish, Sussie
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011580405
Saved in:
5
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
6
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
7
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
8
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
9
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
10
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
11
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010070095
Saved in:
12
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
13
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
14
Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-482
Persistent link: https://www.econbiz.de/10010026078
Saved in:
15
Examining the role of within functional area resourcecapability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-364
Persistent link: https://www.econbiz.de/10009997619
Saved in:
16
Market fit and business performance : an empirical investigation
Taghian, Mehdi
;
Shaw, Robin N.
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 395-415
Persistent link: https://www.econbiz.de/10008698539
Saved in:
17
Market fit and business performance: an empirical investigation
Taghian, Mehdi
;
Shaw, Robin
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 395-416
Persistent link: https://www.econbiz.de/10008453848
Saved in:
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