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Thaichon, Park
Strong, Carolyn
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Journal of strategic marketing
7
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ECONIS (ZBW)
7
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1
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
2
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
3
A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
Saved in:
4
Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa
;
Hiram Ting
;
Thaichon, Park
;
Fam, Kim Shyan
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
Saved in:
5
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Bodey, Kelli
; …
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10012202797
Saved in:
6
Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
7
What to expect after the honeymoon : evolutionary psychology of part-time franchising
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Baker, Brent
; …
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 702-726
Persistent link: https://www.econbiz.de/10012313935
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