//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Emerging economies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of strategic marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Emerging economies
Marketing management
183
Marketingmanagement
183
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
Markenführung
87
Customer satisfaction
63
Kundenzufriedenheit
63
Brand image
59
Markenimage
59
Firm performance
48
Unternehmenserfolg
48
Social Web
47
Social web
47
Dienstleistungsqualität
43
Service quality
43
Strategic management
40
Strategisches Management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
Brand
28
Innovation
28
Lieferantenmanagement
28
Markenartikel
28
Schwellenländer
28
Supplier relationship management
28
Value creation
28
Customer integration
26
Kundenintegration
26
Marketing
26
market orientation
25
Confidence
24
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Coffie, Stanley
3
Arslan, Ahmad
2
Blankson, Charles
2
Joshi, Sharad L.
2
Nguyen, Ninh
2
Agnihorti, Arpita
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Ashill, Nicholas
1
Attia, Samaa Taher M.
1
Bach Khoa Nguyen
1
Baig, Ahmed S.
1
Balaji, M. S.
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bisson, Christophe
1
Bowden, Jana
1
Buccieri, Dominic
1
Butt, Moeen Naseer
1
Chao, Chih-Wei
1
Dadzie, Samuel Ato
1
Do, Diem Khac Xuan
1
Duffy, Alistair P.
1
Frazer, Lorelle
1
Golgeci, Ismail
1
Gross, Andrew C.
1
Guo, Chiquan
1
Gupta, Samir
1
Heirati, Nima
1
Javalgi, Rajshekhar (Raj) G.
1
Kesharwani, Ankit
1
Khatib, Jamal A. al-
1
Kontkanen, Minnie
1
Kulviwat, Songpol
1
Lai, Po-Hsin
1
Leposky, Tiina
1
Lindsay, Valerie
1
Lobo, Antonio
1
Mahasuar, Kiran
1
Mahmoud, Mahmoud Abdulai
1
more ...
less ...
Published in...
All
Journal of strategic marketing
28
Source
All
ECONIS (ZBW)
Showing
1
-
20
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Strategic choices of an MNE in an emerging market : the case of Perfetti Van Melle
Mahasuar, Kiran
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1012-1028
Persistent link: https://www.econbiz.de/10014305064
Saved in:
5
A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
Saved in:
6
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
7
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
8
Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir
;
Polonsky, Michael J.
;
Ray, Sangeeta
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
Saved in:
9
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
10
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
11
Toward a 7-P framework for international marketing
Paul, Justin
;
Mas, Erick
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 681-701
Persistent link: https://www.econbiz.de/10012313934
Saved in:
12
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
13
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
14
Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh
;
Lobo, Antonio
;
Bach Khoa Nguyen
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 583-600
Persistent link: https://www.econbiz.de/10011976363
Saved in:
15
Strategic prescriptive theories in the business context of an emerging economy
Coffie, Stanley
;
Blankson, Charles
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 373-384
Persistent link: https://www.econbiz.de/10011903349
Saved in:
16
Predicting Internet banking adoption in India : a perceived risk perspective
Roy, Sanjit
;
Balaji, M. S.
;
Kesharwani, Ankit
;
Sekhon, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011743047
Saved in:
17
Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises' headquarters
Leposky, Tiina
;
Arslan, Ahmad
;
Kontkanen, Minnie
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10011855078
Saved in:
18
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
19
Sustainable market orientation : a competitive strategic tool in an emerging economy context
Mahmoud, Mahmoud Abdulai
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 635-654
Persistent link: https://www.econbiz.de/10011587851
Saved in:
20
Low-cost innovation in emerging markets
Agnihorti, Arpita
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011479428
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->