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~subject:"Innovation"
~person:"Agnihotri, Arpita"
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Innovation
1992-2009
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Betriebliche Wertschöpfung
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Blue Ocean Strategy
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Brand image
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Business recovery
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Diversification
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Harley-Davidson Motor Company
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Markenimage
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Market segmentation
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Motorrad
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non-customers
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Agnihotri, Arpita
Gilmore, Audrey
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Leenders, Mark A. A. M.
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O'Dwyer, Michele
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Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
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