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Kundenintegration
Marketing management
183
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Consumer behaviour
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161
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Lieferantenmanagement
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Markenartikel
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Journal of strategic marketing
26
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ECONIS (ZBW)
26
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1
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
Saved in:
2
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
3
Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim
;
Resnick, Sheilagh
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
Saved in:
4
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
5
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
6
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
7
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
9
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
10
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
11
Idea generation leveraged from value co-creation process enhances new service development performance
Taghizadeh, Seyedeh Khadijeh
;
Syed Abidur Rahman
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 483-504
Persistent link: https://www.econbiz.de/10012202768
Saved in:
12
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
13
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
14
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
15
Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
Saved in:
16
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
17
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
18
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
19
Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
Saved in:
20
Co-innovation : the role of online communities
Bugshan, Hatem
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011305969
Saved in:
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