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~subject:"Lieferantenmanagement"
~person:"Weinstein, Art"
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Lieferantenmanagement
Marketing management
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Marketingmanagement
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B-to-B-Marketing
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Business-to-business marketing
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Market segmentation
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Marktsegmentierung
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Supplier relationship management
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business markets
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B2B models
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Beziehungsmarketing
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Brand management
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Creativity
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Customer value
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Entrepreneurial marketing
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Erfolgsfaktor
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High technology
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Hochtechnologie
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Houdini
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Kreativität
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Kundenwert
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Markenführung
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Marketing
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Relationship marketing
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Strategic management
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Strategisches Management
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Success factor
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creativity
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customer value
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entertainment marketing
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firmographics
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promotion
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psychographics
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segmentation
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segmentation criteria
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strategic insights
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target marketing
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target marketing success
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Weinstein, Art
Frazer, Lorelle
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Gupta, Samir
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Polonsky, Michael J.
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Thaichon, Park
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Ahmad, Bilal
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Akbar, Muhammad Imad Ud Din
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Anees-ur-Rehman, Muhammad
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Balaji, M. S.
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Bang, Nguyen
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Beldona, Srikanth
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Ben Youssef, Kamel
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Bilgihan, Anil
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Chen, Junsong
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Daukseviciute, Irena
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Dibb, Sally
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Fink, Robert C.
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Foroudi, Pantea
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Hatten, Kenneth J.
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Haverila, Matti Juhani
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Helmersson, Helge
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Hyman, Michael R.
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James, William L.
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Johns, Raechel
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Johnston, Wesley James
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Khojastehpour, Morteza
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Lazaravic, Violet
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Leicht, Thomas
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MacIntyre, Faye S.
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Martinsuo, Miia
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Journal of strategic marketing
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ECONIS (ZBW)
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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2
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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