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~subject:"Markenführung"
~person:"Ben Youssef, Kamel"
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Brand perception
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branding strategy
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business-to-business (B2B)
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corporate social responsibility (CSR)
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destination branding
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exploratory case study
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semi-structured interviews
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storytelling
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Ben Youssef, Kamel
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Journal of strategic marketing
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Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel
;
Leicht, Thomas
;
Marongiu, Lidia
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
Saved in:
2
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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