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~subject:"Strategisches Management"
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Strategisches Management
Marketing management
183
Marketingmanagement
183
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
161
Relationship marketing
161
Brand management
87
Markenführung
87
Customer satisfaction
63
Kundenzufriedenheit
63
Brand image
59
Markenimage
59
Firm performance
48
Unternehmenserfolg
48
Social Web
47
Social web
47
Dienstleistungsqualität
43
Service quality
43
Strategic management
40
KMU
36
SME
36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
Brand
28
Emerging economies
28
Innovation
28
Lieferantenmanagement
28
Markenartikel
28
Schwellenländer
28
Supplier relationship management
28
Value creation
28
Customer integration
26
Kundenintegration
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Marketing
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market orientation
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Lane, Nikala
4
Akter, Shahriar
2
David, Fred R.
2
David, Meredith E.
2
Gilmore, Audrey
2
Taghian, Mehdi
2
Wamba, Samuel Fosso
2
Agnihotri, Arpita
1
Ausrød, Vegar Lein
1
Ayoubi, Rami M.
1
Bao, Yeqing
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Barrett, Mary
1
Bednall, David H. B.
1
Biswas, Kumar
1
Blankson, Charles
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Cambra-Fierro, Jesús Juan
1
Canhoto, Ana Isabel Domingos
1
Carson, David
1
Centeno, Edgar
1
Christodoulou, Ioannis
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Coffie, Stanley
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Cravens, David W.
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D'Souza, Clare M.
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Davod, Forest R.
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Djofack, Sidonie
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Fei, Li
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Halstead, Diane
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Harker, Michael
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Harrigan, Kathryn Rudie
1
Heinrichs, John H.
1
Hossain, Tasnim M. Taufique
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Journal of strategic marketing
40
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ECONIS (ZBW)
40
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1
Assessing omnichannel strategies for global retailing industries in a developing country
Djofack, Sidonie
;
Nkene Ndeme, Richard
;
Wamba, Samuel Fosso
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 655-668
Persistent link: https://www.econbiz.de/10014304939
Saved in:
2
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
3
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
4
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
5
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
6
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
7
How to tackle global retail apocalypse using strategic omnichannel management?
Akter, Shahriar
(
ed.
);
Hossain, Tasnim M. Taufique
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012608914
Saved in:
8
Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Saved in:
9
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
10
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
11
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
12
How talent capability can shape service analytics capability in the big data environment?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Barrett, Mary
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 521-539
Persistent link: https://www.econbiz.de/10012202770
Saved in:
13
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
14
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
15
It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
Ausrød, Vegar Lein
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 665-687
Persistent link: https://www.econbiz.de/10011978575
Saved in:
16
Strategic prescriptive theories in the business context of an emerging economy
Coffie, Stanley
;
Blankson, Charles
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 373-384
Persistent link: https://www.econbiz.de/10011903349
Saved in:
17
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
18
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
19
Special issue: Strategic sales and strategic marketing
Lane, Nikala
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887657
Saved in:
20
Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
Saved in:
1
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