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~subject:"Value creation"
~person:"Linder, Christian"
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Value creation
Betriebliche Wertschöpfung
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The effects of value chain expanded brand communication on innovation acceptance
Linder, Christian
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10011300755
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