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Search: "Journal of strategic marketing"
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Marketing management
183
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161
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43
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43
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40
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35
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35
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31
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Markenartikel
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Journal of strategic marketing
31
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ECONIS (ZBW)
31
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31
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1
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
2
How talent capability can shape service analytics capability in the big data environment?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Barrett, Mary
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 521-539
Persistent link: https://www.econbiz.de/10012202770
Saved in:
3
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
4
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
5
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
6
Exploring the locus of internal marketing
Ozuem, Wilson
;
Limb, Natalie
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
Saved in:
7
Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
Saved in:
8
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
9
Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander
;
Lim, Lewis K. S.
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 501-516
Persistent link: https://www.econbiz.de/10009657849
Saved in:
10
The dynamic capability of ambidexterity in hypercompetition : qualitative insights
Kriz, Alexandra
;
Voola, Ranjit
;
Yüksel, Ülkü
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10010387318
Saved in:
11
The viability of a second-mover's market win with higher brand equity
Kim, Seongsu
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10009768658
Saved in:
12
The effect of marketing focus, innovation and learning organization on the building of competitive advantages : empirical evidence from ISO 9000 certified companies
Lertpachin, Chaiyutha
;
Wingwon, Boonthawan
; …
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10009776275
Saved in:
13
A resource-advantage perspective on pricing : shifting the focus from ends to means-end in pricing research?
Rest, Jean-Pierre van der
;
Roper, Angela
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 484-498
Persistent link: https://www.econbiz.de/10010207313
Saved in:
14
Barriers to entry and firm performance : a proposed model and curvilinear relationships
Karakaya, Fahri
;
Parayitam, Satyanarayana
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10009717939
Saved in:
15
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
16
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
17
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
18
Country of origin as a source of sustainable competitive advantage : the case for international higher education institutions in New Zealand
Morrish, Sussie Celna
;
Lee, Christina
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010217441
Saved in:
19
Impact of market entrant characteristics on incumbent reactions to market entry
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
Journal of strategic marketing
19
(
2011
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10009154931
Saved in:
20
Marketing in a recession : retrench or invest?
O'Malley, Lisa
;
Story, Vicky
;
O'Sullivan, Vicky
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
Saved in:
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