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Search: "Journal of strategic marketing"
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Journal of strategic marketing
18
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ECONIS (ZBW)
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1
Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
2
Service marketing
2022
Persistent link: https://www.econbiz.de/10013170066
Saved in:
3
Brands in the digital world : challenges and perspectives
2022
Persistent link: https://www.econbiz.de/10013370906
Saved in:
4
How to tackle global retail apocalypse using strategic omnichannel management?
Akter, Shahriar
(
ed.
);
Hossain, Tasnim M. Taufique
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012608914
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5
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
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6
Special issue: Contemporary issues in sports marketing
2018
Persistent link: https://www.econbiz.de/10011860371
Saved in:
7
Special issue: Strategic sales and strategic marketing
Lane, Nikala
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887657
Saved in:
8
Special issue: adding value to marketing education : best practice teaching in a modern education environment
Strong, Carolyn
(
ed.
);
Beetles, Andrea
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011742927
Saved in:
9
Special issue: marketing and generation
Chaney, Damien
(
ed.
);
Touzani, Mourad
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011742966
Saved in:
10
Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron
(
ed.
);
Morrish, Sussie
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011580405
Saved in:
11
Special issue: Non-monetary social and network value : understanding the effects of non-paying customers in new media
Hollebeek, Linda D.
(
ed.
);
Brodie, Roderick J.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011591877
Saved in:
12
Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009781118
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13
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
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14
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009533084
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15
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009314493
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16
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008808962
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17
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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18
Special issue: Celtic marketing concepts
Brown, Stephen
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003437650
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