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~type_genre:"Case study"
~subject:"United Kingdom"
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United Kingdom
Großbritannien
3
Brand image
2
Brand management
2
Fair trade
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Fairer Handel
2
Markenführung
2
Markenimage
2
1992-2009
1
Beziehungsmarketing
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Brauerei
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Brewery
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Business recovery
1
Chinese
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Chinesisch
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Coffee trade
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Competitive advantage
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Confectionery
1
Diversification
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Diversifikation
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Euro-Disney Resort <Paris>
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Food retailing
1
Freizeitwirtschaft
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Globalisierung
1
Globalization
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Harley-Davidson Motor Company
1
Higher education teaching
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Hochschullehre
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Ireland
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Irland
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Kaffeehandel
1
Lebensmitteleinzelhandel
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Leisure industries
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Marketing
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Motorcycle
1
Motorrad
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Neuseeland
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New Zealand
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Paris
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Regional cluster
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Case study
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English
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Doherty, Bob
2
Palmer, Roger
1
Wilson, Hugh
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Journal of strategic marketing
3
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ECONIS (ZBW)
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1
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
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2
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
Saved in:
3
A truly co-operative venture : the case study of Co-operative Food, a retailer response to fair trade
Doherty, Bob
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 205-221
Persistent link: https://www.econbiz.de/10003751299
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