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Search: "Journal of strategic marketing"
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Großbritannien
3
United Kingdom
3
Brand image
2
Brand management
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Fair trade
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Fairer Handel
2
Markenführung
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Markenimage
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1992-2009
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Beziehungsmarketing
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Brauerei
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Business recovery
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Coffee trade
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Competitive advantage
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Confectionery
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Diversification
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Euro-Disney Resort <Paris>
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Food retailing
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Freizeitwirtschaft
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Globalisierung
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Globalization
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Harley-Davidson Motor Company
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Higher education teaching
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Ireland
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Kaffeehandel
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Leisure industries
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Case study
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646
Aufsatz in Zeitschrift
646
Fallstudie
8
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English
8
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Doherty, Bob
2
Agnihotri, Arpita
1
Canniford, Robin
1
Lambkin, Mary
1
Lee, Christina
1
Matusitz, Jonathan
1
Morrish, Sussie Celna
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Muzellec, Laurent
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Palmer, Roger
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Wilson, Hugh
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Journal of strategic marketing
8
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ECONIS (ZBW)
8
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1
Turnaround of Harley Davidson : cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009768648
Saved in:
2
How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
Saved in:
3
Country of origin as a source of sustainable competitive advantage : the case for international higher education institutions in New Zealand
Morrish, Sussie Celna
;
Lee, Christina
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010217441
Saved in:
4
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
Saved in:
5
Disneyland Paris : a case analysis demonstrating how glocalization works
Matusitz, Jonathan
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 223-237
Persistent link: https://www.econbiz.de/10003988713
Saved in:
6
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
Saved in:
7
Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
Saved in:
8
A truly co-operative venture : the case study of Co-operative Food, a retailer response to fair trade
Doherty, Bob
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 205-221
Persistent link: https://www.econbiz.de/10003751299
Saved in:
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