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~type_genre:"Fallstudie"
~subject:"Irland"
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Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
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