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~type_genre:"Sammelwerk"
~subject:"Beziehungsmarketing"
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Search: "Journal of strategic marketing"
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Beziehungsmarketing
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Journal of strategic marketing
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Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009781118
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2
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009533084
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3
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
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